Live Blog: Apprentice S04E06
Our “rough tough creme puff” from NY, who was going to give us “balls right now” is gone! Even she had to admit that her teams product was Pants!
Yes last week the teams had the branding and marketing challenge, oh and there were hot branding irons in the fire by the time the final three were in the boardroom. Kim sensing her time was up and Lorraine was after sticking the knife in, turned to her Brutus with a venomous look claiming “I have always championed you”, and while Philip drawled “That’s so romantic” Sir Allen gave her a one way ticket back to the big apple.
She did as many a losing apprentice and hoist her self by her own petard, claiming that this was the challenge she was here for, she took leadership of team Ignite. However, that was about as far as she took it as the team never really got going at all.
The Challenge
The challenge was to create a brand and market an new type of childrens breakfast cereal, containing one character.
Settling on the character of Pants Man, at Philips pouting behest, Kim attempted to keep the squabbling toddlers Lorraine and Philip in their respective highchairs and left the quiet kids Howard, Mona and Noorul to fend for 
themselves. All this babysitting meant that time was tight and in the end they didnt oversee the design of the box, but they got a bot that fit with the theme, oh yes folks, it was indeed pants!
I’d like to tell you the overarching theme of the presentation and the product itself, but it seems there wasn’t one. Mona would have you believe that the whole idea of “Wake up call” is
“Put your pants on the right way.” Not like a superhero, ‘cos he’s the only one allowed to get away with it. So basically when you eat our cereal you won’t dress up like pants man ‘cos you’re not pants man, only pants man gets away with his pants over his clothes.
Ok Mona, but ….. what’s that got to do with cereal?
The Box, only having print on the front, with no text regarding content or, well anything, was just a seamfree reminder of how Pantsman didn’t fit the brief.
On the other team, Kate heading up Empire, set sail for success with the Parrot Pirate, Captain Squawk. It was by no means plain sailing for Kaptain Kate as she had as shipmates Jabbering James, Dastardly Debra and Ben the Braindead 
and Yasmina O’Sharpface to pull into line. James had some of this weeks total clangers with “does that look parroty to you” regarding the designers excellent illustration and feeling like he had X marks the spot he came out with ‘I didn’t want something that looked like it was poisonous on the front of the box.’ to explain his concept of crossed spoons over a bowl instead of the traditional pirate skull and cross-bones.
Of course the whole thing could have sank as Kate discovered her child star had a nut allergy. However all was ok when it was explained that there was to be no eating of the cereal, phew! Ben the Braindead even managed to keep his trap shut, I guess he knew to lay low lest he be made walk the plank.
While Treasure Flakes was by no means a market slayer, it was obvious that Kate wanted everything shipshape and was taking no prisoners as the team fell into line behind her. Even with the presentation delivered by the note reading Icemaiden Debra, the Marketing company warmed to the more cohesive plan and called it that Empire did indeed mark the spot.
You’re Fired!
Sir Allen gave the boot to Kim with the line “You remind me of final scene from wizard of oz, you look impressive but behind the curtains there’s nothing there”
I cant say I agree with him, but Kim made the fatal decision of dragging Philip and Lorraine into the boardroom, perhaps she, like I, forgot there was actually anyone else on her team, but there she hit the self destruct as Philip and Lorraine are the last two I’d try and take down with me.
Quotes of the week
Actor Kid “I’ve got a nut allergy”
Kim “I’m not a creative … I manage creativity!”
Philip “So natural you feel like you are naked”
Philip “Dance in your pants till you get in the mood”
James “Does that look parroty enough”
James “I feel like a monkey learning to use tools.”
Nick on Philip – “He thinks he’s Bono”
After Show with Adrian Chiles
A quick note on this weeks after show hosted by Adrian Chiles, Comedian Jenny Eclair from Grumpy Old Women was a panelist and came up with a brand name that probably could have usef PantsMan
Farty Breakfast Cereal… blow your mates away with fart pants cereal
She also got a laugh by telling us she once did an poster ad for Electrolux vacum cleaners with the tagline;
Nothing Sucks like an Electrolux.
It seems that Lorraine is the new Love to Hate figure, being likened to a Dementor in Harry Potter, she sucks the life out of everyone…. well she certainly sucks something as you’ll read in a moment.
Gossip and Innuendo
The Romance is Revealed!
We all heard that love was in the air in the penthouse this year, and while it was looking like Majid and Philip shared a special something, it turns out that Philips real desires lay elsewhere. Philip and Kate are the loved up duo! And as everyone’s favourite red top The Sun reports, out in the real world Philip has gone to meet Kates mum! Ooo-er!
Apprentice star Philip Taylor has met his show squeeze Kate Walsh’s mum – and even she thinks he’s cocky. Loudmouth Phil, who has been dating Midlander Kate for months, took the plunge and went to meet Sue Walsh at her home in Cannock last Sunday. But despite being on his best behaviour behaviour, the arrogant Durham estate agent, 29, didn’t exactly charm the pants off his prospective mother-in-law.
Well slap me down with a feather, Philip is just as much of a gobby twat in real life…. shock!
Sex Sells
Lorraine gets jiggy with Pantsman
Ben was right, sex does sell, and in this case another red top The News of the World, has been selling papers to beat the band on the Lorraine Swinger Sex Scandle. Oh yes the greasy bespeckled one (I had such high hopes for her – but alas) is a swinger no less.
Of course it didn’t happen in her native Mullingar, no by god it did not. Nor did it happen on the seedy streets of London town, no sireee….. it all swung into action in the sex clubs of Amsterdam (I have yet to find these sex clubs, there are shows but clubs?… anyway that’s another story) The tabloid reports how,
The dowdy businesswoman told how watching six naked men and women writhing in a sexual frenzy in Amsterdam’s infamous red light district changed her life forever.
It seems she even tried to “recruit” Debra and her boyfriend for a foursome, sheesh with all that hair grease on the sharp edges on Debra’s face that’s an accident waiting to happen right there! Thankfully Debra declined, and now I am spared the horrific nightmares.
And a fellow Apprentice contestant told us: “She goes on and on about what her and her bloke get up to at swingers’ clubs and in their home. Apparently he likes to watch her in action with other men. She says he’s a sex addict.”
Anyhow all this has shed new light on Lorraine, who obviously has bigger things on her mind than merely washing her lanky hair or buying a decent pair of glasses.
So tune in this week (9pm GMT) on BBC 1 to find out who Sir Alan tells
There’s a taxi driver outside already typing your address in his sat nav
Its time for Margaret to avert her eyes as I give you the crowning jewel’s that were last weeks advertising spots
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